Share

Gear

Fizik gets bum deal


Fizik is as recognisable a brand in the pro peloton these days as any other, but it wasn’t always that way. Today sponsored teams proudly display the Fizik logo across the bums of their kit, making it one of the easiest to spot when the riders are zooming along the road. Unless you’re watching the race from the front however…

But how did this logo placement come about, and why has it been so successful? The Fizik website has some information on how this came to be, and makes for interesting reading.

Read on…

Share

Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.

production