Oprah Winfrey viewers bought around 900,000 Livestrong bracelets In 24 hours after her interview with Lance Armstrong and his girflriend Sheryl Crow. They were on the Oprah Winfrey Show last Friday to chat about their lives and the Lance Armstrong Foundation (LAF), the cancer research and patient support group. Armstrong also broke the ‘news’ about the Tour and speculated about the future, he also mentioned his mother’s book due out very soon – a must read for parents with ambitions for their siblings no doubt.
However on Friday, the television talk show host laid down a challenge to her viewers to beat the one-day sales record for Lance Armstrong Foundation’s Livestrong bracelet.
And within 24 hours, more than 900,000 wristbands were sold on www.laf.org – Since the bands first appeared LAF have sold over 33 million of them. Remarkable.
