Fresh from victory at the 2010 world track championships, Olympic gold medallist and world champion Victoria Pendleton has gone one further than pushing a bread-laden delivery bike up Gold Hill in Shaftesbury, Dorset by re-creating the role of Holly Golightly made famous by Audrey Hepburn in the 1961 film Breakfast at Tiffany's.

The pictures mark the launch of Hovis Wholemeal Breakfast Week. Hovis was an early supporter of cycling, in 1899 launching a series of eight cycle road maps covering England and Wales. Each map listed hostelries that served Hovis bread. These guest houses displayed a sign with a cycle wheel and the letter H for Hovis, clearly modelled on the winged wheel sign of the Cyclists' Touring Club.

Hovis brand ambassador Victoria’s healthy and filling breakfast ideas may be found at