Every year, Eurobike – the bike industry's largest trade show – throws up new releases and previews of exotic and expensive tech, along with refreshed colours of established staples and a few wacky and weird inventions to complete the mix.
This year, the Eurobike show has moved from its long standing slot at the end of August to July, and has clashed spectacularly with the Tour de France, the UCI Mountain Bike World Cup, Wimbledon, Silverstone Grand Prix and the World Cup. Rest assured though. Nothing can stop us from seeking out the most mouth-watering tech for our readers and so here we are, watching the England team working their way through the World Cup from airport departure lounges, wading our way through the thousands of bikes and components on show.
A few big brands are absent this year thanks to the clashes with large sporting events, but our day one gallery below is stacked with some of product that caught our eye. Make sure to click through to see a range of items, with clothing and accessories from 100% and Giro, and bikes from the likes of Wilier and 3T.
One of the highlights include the new Peter Sagan signature collection of glasses from 100% – currently sported by the World Champion himself in this years Tour de France. Looking like an artists impression of a Uranium face mask, the glasses draw attention by reflecting light in all matter of oil slick tones. We're glad to see the S2 model got the Sagan treatment as one of our favoured shapes in the range, but word on the street is they're super limited edition – we've no doubt they'll be gone quickly.
There are a couple of fancy bits for your feet too, with new colours from Giro, including a retroreflective pair of Empire SLXs to match your limited Sagan glasses, or the brightest green slippers from Shimano's high end clothing brand S-Phyre. The photos just don't quite do them justice (but it's close).