The Cycle Show at the NEC, Birmingham has quickly become a fixture in British cycling enthusiast’s calendars, and with very good reason.

It’s gone from strength to strength in recent years, boasting international cycling brands, technology, products, star attractions and more to get up close and personal with, all under one roof. It’s location arguably makes it the most universally accessible bike-related consumer show in the country, while the sheer depth of exhibitors is unrivalled.

The 2018 edition of the Cycle Show runs from 28-30 September, with one of the most exciting line-ups for years. And, as a reader of Road Cycling UK, you can get discounted entry by using the promotional code 'RCUK' when buying your ticket. If that wasn't a good enough reason to go, here are five more to visit this year.

Check out the latest products from the biggest brands in cycling

A consumer show isn’t a consumer show without big brands attending, and the Cycle Show won’t disappoint. Whether you want to get hands-on with direct sales brand Canyon, discover the latest ranges from historic Italian marque Bianchi, drool over bikes from Team Sky sponsors Pinarello, or skip over the pond to investigate what Cannondale has to offer, you’ll be well catered for.

Meanwhile, the show will be well-attended by British brands, among them Boardman, Genesis, Dolan and Kinesis, all keen to show off their latest designs.

At the same time, some of the biggest non-bike brands will be present and showing of their wares, from the likes of Tacx, Campagnolo, MET, High5 and Garmin.

Meet pro riders and cycling celebs, including Mark Cavendish

The Cycle Show also offers the opportunity to not only get hands-on with the latest bikes and products, but to get up close and personal with cycling heroes and personalities.

The latest is that Dimension Data's Mark Cavendish will be gracing the stage with a Q&A with visitors on Sunday 30 September fresh off the news that he's taking an extended break from cycling as he tackles the Epstein-Barr virus, dovetailing on the same day with fellow British cycling ace and former hour world record holder Alex Dowsett.

Dowsett's Katusha-Alpecin team-mate - and Cav's sprint rival - Marcel Kittel will also be in attendance on Saturday 29 September, as well as journalist and author Ned Boulting who will be on-hand over the weekend to host talks and forums on the main stage, as well as share his own insights into the world of cycling.

Ride the latest 2019 bikes on the Cycle Show test track

If you’re not satisfied with simply looking at the latest bikes on the stands, a number of brands will be making models available to ride on the Cycle Show’s own road test track.

How to get discounted tickets for the Cycle Show

Readers of Road Cycling UK are able to save £1.45 on entry to all three days of this year's Cycle Show. All you have to do is enter the code 'RCUK' when booking tickets

Got your eye on a gravel bike but not sure how it’ll ride, looking for a carbon upgrade to your alloy bike, or want to check out disc brakes for the first time, then this is the place to get hands on and ride. Keep your eyes peeled on the Cycle Show website for the chance to pre-book your test ride – just remember to bring your pedals!

Get cycling holiday inspiration

Want to get away from the hustle and bustle of real life and escape with your bike, or bored of the usual locations to go and ride? The Cycle Show could hold the answer in the form of a series of exhibitors showing off their local areas.

Scheduled to appear are tour companies and travel experts championing classic cycling heartlands like the Alps and Pyrenees, to training camp specialists based in Balearic and Canary Islands, and wider-flung locations such as the Vietnam, Goa, Peru and Japan.

Spread your two-wheeled wings

While our game is road cycling, the Cycle Show offers a great opportunity to get to grips with all corners of the cycling world.

The MTB Bunker gives the chance to try the latest mountain bikes, while you’ll also have the chance to try out on and off-road e-bikes too. Cycling novices can get their burning questions answered at the New 2 Cycling hub. Children can have a go on the The Cube and Islabikes Kids Test tracks, and receive some expert BMX coaching from BMX Flatland Champion Lee Musslewhite.

Have you been tempted to head over to the Cycle Show this year? Standard tickets and VIP passes are available now from the Cycle Show website - and remember to use the discount code 'RCUK' to get money off your tickets.