Madison is the UK's biggest importer of bike goods, distributing brands as diverse as Shimano and... Yorkie. Yep, Yorkie protein bars are now a thing. Coming to a bike shop near you. Anyway, Madison's annual trade show, iceBike, is taking place this week, so we hot-footed it up to Milton Keynes to check out what's new.

We've already told you about DT Swiss' more affordable carbon wheels, so here are some more of the highlights, including a quite stunning Genesis Volare 931 Disc with Shimano Dura-Ace Di2.

Madison, iceBike 2018 (Pic: George Scott/Factory Media)

On top of that, we've got the the world's first turbo trainer-specific jersey and bib shorts combination, new clothing and sunglasses from Shimano, Garmin's latest power pedals, Cycliq's updated lights/computers and more. Oh, and more socks that you can shake a stick at.

Let's get stuck in, hold on to your wallets.

Madison, iceBike 2018, Genesis Volare 931 Disc (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Genesis Volare 931 Disc (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Genesis Volare 931 Disc, Reynolds steel (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Genesis Volare 931 Disc, Shimano Dura-Ace chainset (Pic: George Scott/Factory Media)
Madison Turbo clothing, trade show, iceBike 2018 (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Madison turbo trainer clothing (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Madison turbo trainer clothing (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Madison Premio jersey (Pic: George Scott/Factory Media)
Madison, iceBike 2018, chamois pad, Madison bib shorts (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Madison socks (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Shimano jerseys (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Shimano sunglasses (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Shimano XC5 shoes (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Ridley Noah SL Disc (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Ridley Noah SL Disc, Rotor Flow aero chainset, aero bike (Pic: George Scott/Factory Media)
Madison, iceBike 2018, PRO Vibe handlebar (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Garmin Vector power meter pedals (Pic: George Scott/Factory Media)
Madison, iceBike 2018, DT Swiss ARC aero wheels (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Yorkie protein bar (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Cycliq camera (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Cycliq Fl6 CE rear light/camera (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Karcher OC3 pressure washer (Pic: George Scott/Factory Media)
Madison, iceBike 2018, Elite Fly bottles (Pic: George Scott/Factory Media)