Reynolds 931 is the Birmingham firm’s second-from-top offering, and appears here on the second-tier Volare 20.

The ‘nearly nude’ finish is accented with gold as the various tubes meet the bottom bracket (a shade replicated in the rim graphics: a benefit, perhaps, of the relationship between Genesis’ parent company and Shimano).

The reason that most of this steel chassis can been left unpainted, of course, is that 931 is another of Reynolds’ stainless (read: corrosion resistant) tubesets. By doing so, Genesis have realised a not insignificant weight saving: the Volare Team’s paint scheme weighs 110 grams, we’re advised.

The 931 tube is ‘straight drawn’ – its greater diameter offering a wider contact patch for welding, and more extensive use of the tube in its narrowest gauge; just 0.3mm. The biovalised top-tube, a feature of the Volare Team, is present and correct here.

The Volare 20 is covered with the latest edition of Shimano’s second-from-top Ultegra groupset (that’s 6800, part code fans), in its mechanical form. We looked at it in detail back in April, but key developments over its predecessor include a Dura-Ace-esque four-arm chainset, slimmer lever hoods, and, of course, one extra gear (these go to 11).

Rolling stock is Shimano’s RS61 tubeless compatible hoops, shod with 25c Continental Grand Prix Race rubber, while the finishing kit is Genesis’ own, topped with a San Marco Concor perch. The tyres are a feature of the entire Volare range, while the saddle is present on all but the entry-level Volare 00.

The Genesis Volare 20 will cost £2999.99, and will be availab;e in six sizes, from 50cm to 60cm.