Lance goes into PCs
Thanks to BikeBiz.com for this story...
Hewlett Packard has produced a laptop in "racing bike black" emblazoned with Lance Armstrong's signature and 'Livestrong', Lance Armstrong's motto. The HP Special Edition L2000 Notebook PC comes with a free yellow wristband and a $50 contribution to the Lance Armstrong Foundation.
The HP laptop - which also ships with yellow ear bud headphones - was co-produced with AMD, one of the sponsors of the Discovery Channel team. AMD has made a two-year commitment to help generate a minimum of $4m for the LAF from the laptop's production.
The HP Special Edition L2000 Notebook PC will go on sale next month at www.hpshopping.com
Here's AMD's press release in full:
AMD and HP, working closely with the LAF, have developed the HP Special Edition L2000 Notebook PC, a one-of-a-kind consumer PC that bears the LIVESTRONG™ message and a reproduction of Lance Armstrong’s autograph. Fifty dollars from each HP Special Edition L2000 Notebook PC will go to the LAF to help it fund its public health, advocacy, research and education initiatives for people with cancer.
To show its full support of the program, AMD has made a two-year commitment to help generate a minimum of $4 million for the LAF from this initiative.
“In my battle with cancer, I learned that knowledge is power and attitude is everything," said Lance Armstrong, cancer survivor, champion cyclist and founder of the LAF. “Empowerment plays an important role in dealing with a cancer diagnosis, and technology provides a way for patients and their loved ones to take control by arming themselves with information."
“At AMD, we are inspired by Lance’s perseverance to overcome great odds, and impressed by his ability to effectively employ the power of technology. We are excited by the opportunity to help empower the LAF and the community it serves using our technology and our established alliances with HP and Lance Armstrong," said Henri Richard, Executive Vice President, Chief Sales and Marketing Officer, AMD. “In addition to benefits that the LAF will receive, PC buyers from all walks of life will benefit from mobile performance enabled by HP ingenuity and the power of AMD Turion™ 64 mobile technology."
“HP and AMD have come together to create a distinctive, high-performance, thin and light notebook PC," said Mark Sanchez, vice president, North America Consumer Computing, HP. “The introduction of the HP Special Edition L2000 Notebook PC allows consumers to support a worthy cause while they stay connected with friends and family via secure mobile computing."
LAF programs include public health initiatives, community programs, advocacy, research grants and education, including the LIVESTRONG™ Resource for Cancer Survivors.
“More than 10 million Americans are currently living with, through and beyond cancer," said Mitch Stoller, president and C.E.O. of the Lance Armstrong Foundation. “The LAF recognizes efforts of HP and AMD to join the battle against cancer."
In addition to the $50 that the LAF will receive from each notebook, HP has purchased yellow LIVESTRONG wristbands to be packaged with yellow stereo ear buds with every notebook. To further support the cause, AMD and HP plan to donate notebooks for use in LAF-funded cancer survivorship centers throughout the United States. In addition, the two companies are inviting PC buyers to join the battle against cancer by matching or exceeding the $50 per unit for the LAF.
HP Special Edition L2000 Notebook PC
The HP Special Edition L2000 notebook series allows consumers to enjoy “performance at the speed of life" with high-speed wireless, enhanced virus protection , powerful 64-bit computing with AMD Turion 64 mobile technology and extended battery life – all in a lightweight and stylish HP design.
The HP Special Edition L2000 Notebook PC is expected to be available for purchase starting in June via www.hpshopping.com or by calling +1 888 999 4747, and beginning in July at select retail stores throughout the United States. For more information, please visit: www.hp.com/go/livestrong or www.amd.com/livestrong.
About the Lance Armstrong Foundation
The Lance Armstrong Foundation believes that in the battle with cancer, unity is strength, knowledge is power and attitude is everything. From the moment of diagnosis we provide the practical information and tools people battling cancer need to live strong. We serve our mission through public health, advocacy, research and education, including the LIVESTRONG™ Resource for cancer survivors. The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas. For more information, visit www.laf.org and www.LIVESTRONG.org.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.