Coffee is the chosen drink of cyclists the world over. And of cycling journalists and photographers. So when we caught up with Magnus yesterday at his roasting house in Fleet, we had to have a cup or two. There will be a full interview with him on RCUK soon, but in the meantime here's the details of his rapidly growing side-line ‘MAGNUS MAXIMUS’ a specially blended brew developed by the big man himself. It's the real deal too, supplied by Mochaccinos who are are famous the World over for their excellent coffee and chocolates.
Magnus Backstedt was the winner of the 2004 Paris Roubaix and is Liquigas-Bianchi's team Rouleur, Sprinter and TT specialist, just in case you didn't know. Although he's Swedish he also holds a British passport and BC Elite licence, so he's the closest thing we have to a UK rider in this year's TdF. After talking to him about this year's Tour (and in particular the first week) it sounds like he's well up for it...
All the profit’s from ‘MAGNUS MAXIMUS’ Coffee will go into Team TrackCycling.co.uk (Also known as TrackCycling.net).
Magnus said “I am very committed to the development of young riders. This is a way of me really putting something back into the sport that has given me so much"
‘MAGNUS MAXIMUS’ is Magnus’ own blend of 50% Old Java and 50% Mocha coffee beans. The flavour is strong and smooth and is designed to be drunk as an Italian style espresso or as a big cup with milk. Put through it's paces at RCUK's kitchen this morning and it has already become the office brew of choice.
Team TrackCycling.co.uk director Martin McCrossan said “This is a way of the team becoming self funding without going cap in hand to companies for money. It works for a professional team in the USA and we are very proud that Magnus has chosen to back us with this project".
The squad has a crop of great young riders from 13 year old Luc Jones, 17 year old multi national champion Rachel Ball, to Great Britain squad rider Jonathan Norfolk. The team has a had a great start to the year with Norfolk taking fourth in the kilometre time trial at the Sydney World Cup and Ball putting in a string of great performances in Belgium and Holland.
The coffee which is available as whole beans or ground, is available for sale online at trackcycling.co.uk or by calling +44 (0)1252 815506. 250g is £3.88 a bag and 500g is £6.80. You can also buy the coffee from any of the Trackcycling's squad members at races up and down the country. You'll also get two signed postcards of Magnus. So how cool is that?