Queue the haters – Vroomen's at it again.
The widely successful component manufacturer's first foray into the road bike market was met with mixed opinion last year, with RCUK's Jamie Wilkins stating "the Strada feels as though it chasing too many trends". Regardless, 3T proved that there is a thirst in the market for a forward-thinking bike – last year's release, the Strada TEAM, has been a roaring success. So much so that the Italian specialist has followed it up with the Strada PRO.
The new model features the same aero frameset as the TEAM, but with a more economical carbon layup that doesn't compromise on stiffness or strength but adds marginally to the weight (130g). There is also a change in build kit that has enabled the price to be lowered somewhat. The build is completed with a 1x SRAM Force 1 groupset (hydraulic disc brakes as standard) and 3T Discus C35 PRO wheels.
"We believe so strongly in the Strada that we always wanted to offer it in multiple versions," explains 3T head of design Gerard Vroomen. "An important part of that is offering the bike at a more affordable price.
"We realise we're not Giant, Trek or Specialized. We don't churn out frames in the millions, we're only active in the high end performance segment. But within that segment and without watering down the performance of our bikes, we do want to make them available to as many people as possible."
"We believe so strongly in the Strada that we always wanted to offer it in multiple versions" - Gerard Vroomen
One part of the build that 3T is keen to highlight further is the tyre clearance factor – which was one of the reasons we previously had mixed feelings about the bike. The frame platform is aero optimised for a 28mm tyre, and 3T really mean 28mm wide – the width varying from tyre to tyre depending on which rim they're mounted on. For example, the PRO model's 25mm tyre measures wider than the 25c rating thanks to the wide profile of the carbon 3T rims.
3T has been keen to emphasise that tyre volume should be a real consideration depending on what terrain the rider is tackling. If you ride smooth roads with little debris, then you're welcome to use the full capacity of clearance with a 30mm road tyre; should you be riding roads where you're likely to pick up the odd bit of debris, then scaling back the tyre size is recommended.
The Strada PRO is now available in the UK with five retailers, each having the bike available for test rides from today. They are: 700 Cycles, Corley Cycles, Psyclewerx, Sigma Sports and Wheelbase Ilkley.
The 3T Strada PRO will retail for €4,990, with UK pricing still yet to be confirmed.
For more information on the 3T Strada PRO, head to the 3T website.