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SRAM’s new-for-2012 edition of its range-topping Red groupset will be in the shops by the end of this month.

In marked contrast to the hen’s teeth availability that normally follows global launches of high-profile products, the latest incarnation of SRAM’s Red ensemble, unveiled yesterday, will be on the shelves before March.

Tim Bayley, UK brand manager for SRAM, told RoadCyclingUK the American manufacturer had timed its announcement to synchronise with product availability.

“The groupset will be in the shops by the end of February. It’s the first time there’s ever been a global launch so close to delivery of the product. It’s something that SRAM has deliberately tried to do. Normally you get the global launch and the product comes six to eight months later, but we’re looking at three weeks," he said.

Placed yesterday before an invited audience of UK dealers, retailers were told the difference in weight between the new groupset and Shimano’s electronic Dura Ace Di2 was equivalent to a filled 500ml water bottle.

“We believe that the mechanical benefit offered by the drive train will offer people something they haven’t had before. The Yaw front shifting is bang on perfect. There’s no guess work and no trim. It’s easy to set up. Combined with the weight, attention to aerodynamics and the finish, that’s quite a benefit," said Bayley.

Six brand new components grab the spotlight: shifters, front and rear derailleurs, brakes, chainset and cassette.

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SRAM claimed to have scrutinised every aspect of their dual action shifter. The DoubleTap mechanism of a single lever with long and short actuations to shift up and down the cassette remains at the centre of SRAM’s shifter design. A new reach adjustment is included to accommodate a wider range of hand sizes.

Rear derailleur

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Front derailleur

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Chainset

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SRAM Red Quarq Power Meter

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Brake calipers

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Powerdome X Cassette

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1091R Chain

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SRAM

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