The Evans Cycles Ride It! series of sportive events will extend into the winter as new dates and locations have just been released.

Since its launch in March 2008, the aim of the series has been to take the hassle out of weekend riding, with four fully signposted routes with each rider provided with a Memory Map OS map to assist with navigation – all riders have to do is turn up and Ride It!.

“The format has been really popular during the summer with upwards of 300 riders taking part in the events," says Event Manager Dean Stacey. “We’re expecting a big take up of the winter events as well, most events go into hibernation over the winter, but not us; we’re there to keep our customers' wheels spinning over the cooler months."

As well as offering pre-marked routes, ranging from 15-70 miles for the sportive road events every Ride It! includes a free Memory Map OS map, free child entry, mechanical support, Free SIS energy food and drink and demo bikes to take for a spin.

Venues and dates

North Downs - December 6/7

Chieveley, Berkshire - January 10/11

Rochdale - January 24/25

TCR Show, Sandown Park - February 7/8

Scotland - February 21/22

Full event details and to pre-enter online visit the Evans Cycles website at