Keen cyclists from across the country will descend on east Lancashire this summer for one of the toughest sportives around, the Pendle Pedal.

This epic ride, now in its third year, will take participants over a challenging 60-mile or 100-mile route through the beautiful and hilly countryside of Pendle, the Ribble and Lune Valleys and the Forest of Bowland on Sunday, 3rd August 2008.

It includes some of the most famed and feared climbs in British cycling, including the Nick O'Pendle, Waddington Fell, Tatham Fell and the Trough of Bowland - climbs that have tested professionals in previous Tours of Britain, Kelloggs Tours and Milk Races.

This year's Full Tour route includes for the first time the option of riding Salter Fell's 'Kings Highway' – 10 miles of rough climbs and descents on a medieval road across this remote moor.

Pendle Pedal is part of Pendle Bike Fest 2008 – a series of cycling events including Premier Calendar and Elite Series races featuring the country's top riders, leisure rides and activities for people new to cycling.

Pendle Pedal starts and finishes at the Rolls Royce Sports Ground in Barnoldswick on the Lancashire-Yorkshire border this year. Pendle Cycle Show takes place on the same day and at the same place.

Pendle Cycle Show is about all things cycling – displays, events, opportunities to ride different and unusual bikes and be entertained by a range of cycling based activities including stunt displays along with live music.

Mark Sandamas, Director of Pennine Events, said: "We are offering participants the opportunity to enter the Pendle Pedal online. This year's event has the optional challenge of Salter Fell. The question we have for participants is: are you tough enough to ride it?"

Details about the Pendle Bike Fest 2008 including locations and dates are available at www.pendlebikefest.com.

Participants can now enter Pendle Pedal on-line at www.pennineevents.co.uk.

Further information is available at www.pennineevents.co.uk or telephone 01695 682020 or email event@pennineevents.co.uk.