The Hammer Series was launched by Velon and Infront last year with the aim of shaking up the pro-cycling world. Back for 2018, the organisers are continuing to turn things on their head and have today announced that all three race meetings will be streamed live across social media.
Fans will be able to tune in to events taking place in Norway, the Netherlands and Hong Kong later this summer free of charge, with Facebook, Twitter and Daily Motion the first platforms to be announced.
"In everything we do we want to bring more of the race excitement to the fans,” said Graham Bartlett, CEO Velon. “We're delighted to announce all of the races for the series will be seen live everywhere because Hammer is about the fans and delivering the very best action to them is our goal."
The Hammer what?
If you’re scratching your head a bit, don’t panic. The Hammer Series held its inaugural race series last year, so it’s still a relatively new concept. The idea behind it is to simplify the sometimes confusing world of professional cycling, while also letting fans get closer to the action.
The format is based on the performance of a team (rather than the traditional focus on an individual) across three different disciplines – climbing, sprinting and time trialling. Pro teams are made up of seven riders, with five selected to take part in each event. Points and time bonuses are awarded in the climbing and sprinting challenges, which then determine where teams start in the time trial event. The team leading the points table gets to start first, with the rest following the order of the standings. It all ends in a dash to the line – the first team over crowned the winner of the Hammer Series.
The Hammer Series also differs from stage races by taking part on short, looped circuits, ensuring that fans get to see a lot more of the fast-paced action.
When and where?
- 25-27 May – Stavanger, Norway
- 1-3 June – Limburg, The Netherlands
- 14 October – Hong Kong