The Italians are always excellent value for strange adverts and premium cycling shoe artisans Sidi might even top the list for making professional riders do strange things in the name of advertising.
Over the years we’ve had Contador looking like he’s jumped straight from a Daz advert in the world’s whitest tuxedo, Sammy Sanchez, Contador and MTB racer Julien Absalon playing ‘spin the Sidi’, and Ivan Basso bizarrely cooking up a Sidi salad to share with Vincenzo Nibali. But our all-time favourite features everybody’s favourite quasi-permed tattoo connoisseur Filippo Pozzato. Pippo has a well-deserved reputation for being a little bit flashy, but watching him bare all in the video above was almost too much for us to cope with. We’ve included a couple more Sidi treats below. Enjoy!