1. Who exactly is the partnership with?
1. Who exactly is the partnership with?
GoPro’s press release states they are in discussions with ‘some’ teams – but who and how many?
My guess is they are either looking at a limited number of major teams with the biggest star riders, or are pursuing a deal with the newly-formed Velon group, which includes 11 World Tour teams.
This sort of move – to exploit content or rights controlled by the teams for the collective commercial good – is exactly the reason why Velon was set up in the first place.
But without a unilateral partnership in place GoPro could find it hard to get the co-operation of race organisers and the UCI to pull this off (more on that later).
One of the biggest obstacles GoPro or any one-bike camera operator needs to overcome is who owns the race footage?