Strava have launched a new feature, Strava Local – a data-powered, athlete-curated travel guide for cyclists and runners.
The guides are based on data from more than 38 million Strava activities and are now live and available for 12 global cities, including London, Paris and Berlin.
Amsterdam, Milan, Berlin and Barcelona also feature, alongside a number of cities outside of Europe, including New York, Melbourne, San Francisco, Sydney, Sao Paulo and Denver.
Each guide, based on data from millions of uploaded activities to explore where users ride and stop in the world’s most active cities, includes routes of varying difficulty in the city or surrounding countryside, as well as places to stop, buy cycling gear or take photos.
“We’ve built a series of city guides designed specifically for athletes, by athletes,” said Strava’s director of international marketing, Gareth Nettleton. “Our data shows us the world’s most popular routes, and our community of local influencers curate each guide to provide a rich and full experience, whether you’re new in town or rediscovering your city.”
Strava say the guides are different from other city guides because they are based on user uploads, ‘giving unprecedented insight into the habits and experience of athletes’.
Product manager Andrew Valko added: “Combining over 38 million activities from across the globe, including billions of GPS data points, was a long but worthwhile task and gave us valuable insight into how our athletes run and ride, their stopping habits, even what they often take photos of.
“City guides have long been a valuable tool for travellers and locals alike, but ours are based on actual data. We have been able to work out where, when and why athletes tend to stop, which we have used to curate a selection of top stops and photo spots for each of the 12 cities.”
Website: Strava Local
