Electronics manufacturer Sharp has announced that it will be the official electronics partner of the 2010 Tour of Britain, Halfords Tour Series and Prostate Cancer Charity Tour.
The partnership is an extension of the company’s continuing commitment to professional road race cycling in Britain. Sharp UK managing director Paul Molyneux said; “We are very pleased to be supporting this year’s Tour of Britain, Halfords Tour Series and Prostate Cancer Charity Tour Rides. The profile of the people involved in cycling fits the profile of the kind of people we want to expose the Sharp brand to, and sponsorship of the premier event in the UK racing calendar is a very exciting opportunity to reach this audience.”
Alastair Grant, Commercial Manager for The Tour of Britain said, “Sharp is a brand that has long been synonymous with high-profile sporting sponsorships, we are thrilled that this global brand has chosen to support our events and we look forward to a long and successful Official Electronics Partnership with Sharp”.
Sharp’s involvement with The Tour of Britain began in 2009, when the Sharp4Prostate logo appeared on the Rapha Condor team jerseys. Sharp is now a headline sponsor of the Rapha Condor Sharp team, who will also be racing in both this year’s Tour of Britain and Halfords Tour Series. The new race sponsorship deal takes Sharp’s engagement with pro-cycling in this country to a new level and comes at a time when the sport is booming in the UK.
