RadioShack has partnered with Lance Armstrong to launch Team RadioShack, which will begin in 2010 and will compete at, amongst other races, the Tour de France.

The team, with support from The Livestrong foundation, will be spearheaded by Lance Armstrong, who says: “This has been a great season so far, the response in the countries we’ve been to has been amazing and it’s clear now that this was the right choice. Utilising the massive media attention that the sport receives has been the perfect vehicle to help spread the LIVESTRONG message around the world.

“To be able to compete for an American team comprised of the world’s top cyclists, supported by the best coaches and staff – I couldn’t be happier to partner with RadioShack, a truly iconic American brand.

“Teaming up with RadioShack makes sense for a number of reasons. For one, it’s very appealing to me that they have a huge base of stores throughout the U.S. and Mexico. We have an incredible opportunity to leverage RadioShack’s connection to tens of millions of people to spread the LIVESTRONG message. Also, in cycling, the technology we use on our bikes matters – it allows us to compete at the highest level. It’s important to me to partner with a brand that understands the role technology plays in people’s lives.”

RadioShack plans to raise awareness and funding for the fight against cancer through the Lance Armstrong Foundation and LIVESTRONG across its 6,000 stores. Julian Day, RadioShack’s Chairman and Chief Executive Officer, says: “We know that cancer research and survivorship is near to the hearts of many of our associates and customers, and together with Lance and his Foundation, we have the power to make a meaningful difference.”

RadioShack will also sponsor the LIVESTRONG Foundation’s signature fundraising event, the LIVESTRONG Challenge Series, a 5K run/walk and cycling ride held in four cities throughout the United States, providing support for an ongoing, self-sustaining fundraising vehicle to raise money for the fight against cancer.

Stay tuned for more.

www.teamradioshack.com/getready