The independently owned Boardman Bikes only began life in 2007, but has progressed so quickly that it is now one of Britain’s fastest-growing bike brands. The company was founded by the former Olympic gold medallist, triple world champion and world record holder Chris Boardman, alongside former elite triathlete Alan Ingarfield.
As an athlete, Boardman was known as ‘the Professor’, famous for his methodical, technological approach to racing, perfectly encapsulated by his use of the now-legendary carbon composite monocoque Lotus 108 individual pursuit bike to win Olympic gold in 1992. As the company’s Director of Research & Development, a position he has also held with the all-conquering British Cycling, Boardman is involved from the start through to completion of every project at Boardman Bikes.
The company produces a range of road, mountain, cross country, hybrid and women’s bikes alongside selected performance-based clothing and accessories. There are two clear ranges of bikes – the ‘Elite’ series featuring bikes raced at the highest levels within the sport, and the entry- to mid-level ‘Performance’ series.
To date, riders using Boardman Bikes have won multiple Olympic Golds, plus world, European and national titles in road, mountain bike and triathlon disciplines. The company currently supplies bikes to 2012 Olympic triathlon champion Alistair Brownlee, and 2010 and 2011 ITU Sprint World Champion Jonathan Brownlee. Boardman Bikes’ Ironman triathletes include Josh Rix, 2012 Ironman world champion Pete Jacobs, and American Drew Scott, son of the legendary six-time Ironman champion Dave Scott.