Alberto Contador made a visit to the Sidi factory last week to pick up a very special pair of customised Sidi Genius 6.6 Carbon shoes, as you do when you’re a Tour de France, Giro d’Italia and Vuelta a España champion.
The Genius 6.6 Carbon shoes are the top of the range model and feature several improvements. The main difference is the the introduction of the new Carbon Lite Sole, made by hand and developed using a mix of composite materials intended to maximise the resistance of the sole.
But that isn’t the interesting part. Any shoe for a champion wouldn’t be complete without a bit of special customisation, and also to celebrate 50 years of Sidi Sport in 2010, there are new graphics to make them stand out in the peloton. A full white cover is enhanced with gold finishing on the uppers; the technical closure and heel are completed with graphics featuring three crowns: yellow, red and gold to commemorate his three respective victories in the Tour de France, the Giro d’Italia and the Vuelta a España.
“I’d like to thank Dino Signori and the entire Sidi Sport staff for this new model, but particularly for the attention and care with which they support me,” says Contador. “With Sidi shoes up to now I’ve enjoyed the most beautiful affirmations of my career and I hope to obtain many more. As far as I’m concerned, 2010 will be a very important season, but it will also be important for Sidi Sport, who will celebrate the extraordinary milestone of 50 years. This anniversary highlights the tradition and quality which have always distinguished the company.”
Next year will mark the 50th anniversary for Sidi, founded in 1960 by Dino Signori, the man who still manages the company today.
