If you don’t use a chamois cream while riding, you may wonder why on earth you need to bother. But a good cream can prevent the uncomfortable rubbing and chafing that all cyclists will experience at some point in their cycling lifes.

There’s a growing choice of products, and the latest from the US is Chamois Butt’r, now available in the UK through 2Pure. It’s  a non-greasy skin lubricant and after a ride it washes off your skin and out of your shorts easily.

It is available in Original or Eurostyle, the latter with added Menthol, Witch Hazel and Brazilian Peppertree ingredients to produce a cooling and soothing feeling.

Available in 8oz tubs or tubes as well as handy 9ml one-use packets, ideal for just trying out chamois cream for the first time or throwing in your kit bag when driving to an event.

Prices TBC. More info at www.2pure.co.uk