Foot specialists Anatom are pleased to announce a new partnership between its distribution brand Coolfeet, foot deodorant, and professional cycling team Davitamon-Lotto.

Coolfeet, is an all natural treatment spray which works instantly against bad odours and excessive perspiration, while still giving a long lasting sensation of freshness and relief to tired feet and legs. The new partnership will now give some of the most famous cyclists in the world, such as Robbie McEwen, Cadel Evans and Tom Steels, the chance to experience this unique deodorant.

Coolfeet has proved a successful product and sits with some other rather good footwear products such as Smartwool, performance technical socks and base layers, Bite orthosport sandals and Yankz sure lace system.

The handy lightweight spray can be easily carried which will prove useful to cyclists who have limited storage room. Coolfeet is a deodorant that works against foot bacteria to combat smell unlike an anti-perspirant, which blocks the pores. That’s what the press release says and we’ve used some in the RCUK office and can safely say that their claims are true it really does work, especially on dried out wet cycling shoes that really can pong.

The srp is £7.95 and it can be bought from good outdoor retailers

For more information on Coolfeet and for local stockists please visit www.coolfeet-deo.com