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Eurobike: Belgian Corner

BioRacer pushes the boundaries

Belgian clothing specialist BioRacer may have had a new synthetic shorts insert to show off, but the most interesting aspect of the company’s stand was the latest advertising material for BioRacer and its skin protection offshoot, Reskin.

Both feature Belgian pave, but while the BioRacer poster contents itself with a shot of several black-clad roadies towing a chariot with whip-wielding driver over the cobbles, Reskin’s picture is of a sado-masochist in full regalia enjoying the questionable benefits of pave therapy. Apparently it has been rejected by church-owned publications in some countries.


Without Reskin, the Gimp finds out what real pain means

Pave also features in BioRacer’s advertising

Journo Ellis Bacon finds out how good Reskin really is

Johan Museeuw with BioRacer’s Frankie Theunisse and Ken Jones and Chris Spencer of Onimpex

Ridley goes lightweight (except on the beer)

Meanwhile, on the Ridley stand, where Belgian Trappist beer was on tap at the Thursday evening party, the Helium and Noah models both boasted mild revisions for next year. With the Helium now firmly established as Ridley’s climbing bike of choice thanks to excellent mountain performances in the Tour by Cadel Evans, the Noah has been made stiffer to suit sprinters such as Robbie McEwen through a rethink of the carbon fibre layup around the bottom bracket. There’s a small weight saving as well, so who’s complaining?


Ridley Helium ridden by Cadel Evans on Tour mountain stages

So we hope…

Polished finish on Noah saddle clamp

Noah stiffer and lighter for ’08

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