Here’s the formula once you’ve been through the simple form

infinIT is a new nutrition product with its USP being that you can tailor the specifications of the product to suit your taste and training needs. You can set the strength of the flavour, tweak the carbohydrate blend, adjust the calories, electrolyte level and the amount of caffeine.

Unlike other products where you have a relatively limited choice, infinIT allows you, through a simple online form, to tailor an energy product to your requirements. The form, which takes about three minutes to complete, asks for such data as your age, quantity and intensity of training, how much you sweat and more, giving you a unique formula that suits your body and your riding.

The blend can be altered afterwards if you want to adjust the levels of any of the ingredients. Once you’ve reached this stage all formulas are checked with the infinIT Osmo Fit system, a process that ensures your unique formula will be digested easily. At all times, infinIT nutrition staff are on hand to answer any questions or queries that clients may have regarding the product.

Once you’re happy, you can purchase your tailored mix for £23.99 for tub between 1.5 and 2kg (depending on your formula), enough for around 25 servings. Recovery products cost a little more at £25.99.

And if the thought of mixing your own energy drink sounds a little daunting, infinIT offer pre-set formulas to make life a little easier, from Endurance Blend to Race Jet Fuel and many other mixes.

We’ve got some sachets of Daily Training formula on test, a generic blend that most cyclists will find favour with. We’ll let you know how we get on.

Compeition time

infinIT are giving 25 lucky RoadCyclingUK.com readers the chance to win a couple of sachets each. Just head over to the competition page and answer the easy question.