Have you got a LIVEstrong wrist band? Designed as a joint Nike/LAF (Lance Armstrong Foundation) strategy to raise money for cancer sufferers. A recent news report on bike trade website Bikebiz.com says that you are one of over 20 million wearers, a band of brothers and sisters that is growing at a rate of 150,000 a day!

And as the man himself says:
“I am only one of more than 10 million Americans living with and beyond cancer, so there are at least 10 million reasons why I wear my Live Strong wristband everyday, the colour yellow stands for hope and courage and inspiration and that’s why I’m never taking my wristband off.”

Previously only available through Trek dealers and Niketown on Oxford Street, they are now available through the inspirational website ‘wearyellow.com’. Expect to wait two weeks if you want on, there are 5 million new ones on their way from China.

To buy your yellow band go here.