Team Sky has announced a four-year partnership with Map My Tracks to exploit the performance possibilities of GPS tracking.
The deal will see OutFront, the Map My Tracks iPhone app, become part of Team Sky’s racing and training weaponry, and will enable its athletes to be tracked as they train.
The Map My Tracks mobile application provides F1-style performance telemetry, enabling its users to measure speed, pace, calories burned, elevation gain or loss and more. The partnership suggest that Team Sky is prepared to use all available technologies in pursuit of excellence.
Says Team Sky Principal Dave Brailsford; ”We are constantly looking into the technological advantages that could potentially help us to perform better and with this new partnership we have the possibility to both use cutting-edge GPS tracking and potentially help develop this technology even further for bike riders”.
The deal takes effect immediately and runs through to the end of 2013, during which time Map My Tracks will develop a range of performance web and mobile apps for the Pro Tour cycling team. The first app, OutFront for the iPhone, is already on the market and will be used in training rides. Visit www.mapmytracks.com/outfront for further product information.