Oakley has a tendency to lead the market, constantly innovating and continuing to develop new ideas in the world of sunglasses. Last year they introduced the Thump, a uniquely styled pair of shades with an MP3 player attached. This year they have teamed up with Motorola and launched the Razrwire. Too busy to stop and take a call? Well with the Razrwire’s built in Bluetooth hands-free technology; you can take those important calls on the move.
The Razrwire should be compatible with most phones, and the batteries last about 4-6 hours between charges. Like the Thump, the earpiece is fully adjustable to suit, and three easily accessed buttons control volume and handle incoming calls. And it’s light, very light; the frame is made from Oakley’s proprietary O-Luminium material, supposedly 40% lighter than Titanium. The half frame design, similar to the popular Half Jackets, means there is no interruption to your downward view while riding.
Other new designs include the Kickstand and Spoke, and both share similar design cues. Lightweight alloy (C-5 and O Metal) is used in the construction, and Unobtainium is used on the ear stems to offer a secure grip. The Spoke will be available in two lens shapes and four finishes.
Designed for women, the Soft Top 6.0 has a distinct style and is available in four colour options. O Matter, a synthetic frame material, keeps the weight down. Expect more women specific products from Oakley in the future.
Vision Express Oakley Store
We got the chance to check out the new Oakley glasses at their new O Store, an Oakley shop located in Vision Express’s flagship store on London’s Oxford Street. They have the full range of Oakley glasses in a dedicated space towards the back of the shop, all decked out in cool furnishings. It’s well worth a visit next time you’re near-by.