Rapha and Team Sky have launched a four-year partnership.
The clothing – on and off the bike wear for Team Sky’s riders, staff, and fans – will go on sale on Friday (4) from Rapha’s website.
A short film featuring Team Sky’s Bradley Wiggins, Chris Froome, Peter Kennaugh, Joe Dombrowski, Luke Rowe and Chris Sutton, has been released to promote the partnership.
Wiggins says: “It’s very easy when you get successful at cycling to forget why you did it in the first place. There’s an initial love to get into the sport. I don’t think I’ve ever met anyone who’s into cycling that doesn’t love it.
“I’ve never done anything else but cycling since I was a kid. I’ve never had a job. Since I was 18, I’ve earned my money from cycling. It’s given me everything, cycling. It’s made me the person I am today.”
Team Sky’s clothing was previously supplied by Adidas, but made by the Italian company, MOA-Nalini.
Sky Pro Cycling’s team principal, Dave Brailsford, said: “Team Sky’s successes over the last three years have been achieved because of a strong and steady vision to find improvement at every level to help our riders win.
“I see Rapha joining us as another step in that direction. They share our ambition and vision for cycling.”
British company, Rapha, launched in 2004 by CEO, Simon Mottram, will continue to sponsor the Rapha Condor JLT UCI Continental team, and the Rapha FOCUS cyclo-cross squad that includes American national champion, Jeremy Powers, and top British rider, Gabby Day.
Mottram said: “The success and enjoyment we’ve had working with the Rapha Condor and Rapha-FOCUS teams in recent years has set us up for this next step. “ remain committed to continuing those relationships, just as we look forward to forging more through this exciting new partnership.”
Rapha’s Pro Team summer kit was voted Kit of the Year by readers of RoadCyclingUK. For all the results from the RCUK End of Year survey, click here.