British clothing brand, Rapha, will supply on and off-the-bike clothing to Team Sky from January 2013.
The London-based company, which is title sponsor and supplier to UCI Continental team, Rapha Condor Sharp, will supply a WorldTour team for the first time next season.
Adidas had supplied Team Sky’s kit from the team’s inception in 2010. Rapha’s agreement is for four years.
Dave Brailsford, Team Principal of Sky Pro Cycling, said:
“Team Sky has achieved this year’s level of success because of a strong and steady vision to find improvement at every level to help our riders win. I see Rapha joining us next year as another step in that direction. They share our ambition and vision for cycling.”
Rapha has developed a reputation for high-end kit backed by comprehensive marketing campaigns that draw heavily on the imagery and history of professional cycling.
The company will supply on and off-the-bike clothing to riders and staff and “riding and fan wear” for the team’s supporters.
Simon Mottram, the company’s founder and CEO, said: “We are delighted that, after only eight years as a business, we have been chosen by Team Sky, the world’s number one team, as their partner.
“We share their passion for performance and team ethic and are enthusiastic to inspire and engage a wider fan base around the globe.”
The kit will be sold from Rapha’s online store and at selected retailers.