Rolf Prima wheels back in the UK - Road Cycling UK

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Rolf Prima wheels back in the UK

Rolf Prima wheels back in the UK

Rolf Wheels started out in the 1980s with handbuilt wheels featuring a notable and patented paired spoke design. In the mid 1990s the name was licensed to Trek Bicycles. This partnership ceased in 2001 and now the Rolf company continues to produce a wide range of wheelsets from its Eugene, Oregon headquarters.

And now the wheels will be available in the UK via Chocolate Distribution, who today announced they’ve become the exclusive UK distributor. Chocolate Distribution will stock the Rolf Prima wheel line and will be able to provide wheel service for customers in the UK.

“We’ve long had high demand for our wheels in the UK so finding a partner that shared our vision was important to us. Shortly after we starting talking, it was clear that Chocolate was a great fit.” said Brian Roddy, owner of Rolf Prima. “They share our commitment to providing high end, high quality products and great customer service.”

“At Chocolate, we look for premier brands that we would want to use ourselves. Rolf Prima wheels epitomise quality and performance. They are what we want to race,” said Jeremy Crook, Managing Director at Chocolate Distribution.

Chocolate Distribution can be contacted at

More about Rolf Prima wheels at


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