Wiggle.co.uk’s in-house bike brand Verenti bagged the Product Innovation gong at the Oracle Retail Week Awards.
Launched last year, Verenti’s collection features a relaxed, sportive-style geometry across the board, with the Rhigos.03 kicking off the performance road range.
Wiggle, who beat off competition from the likes of Waitrose, Tesco, Boots and Asda, also picked up two further nominations, with nods in the Growing Retailer of the Year and Non-Store Retailer of the Year categories.
“The quality of entries this year was extraordinary,” said Retail Week editor Tim Danaher. “Wiggle’s story is truly remarkable, reflecting the entrepreneurship that is the lifeblood of the retail industry.
“The ability to develop an own label as part of a growing online retailer highlights just what a forward thinking business Wiggle is.
“Spotting a gap in the market as sportive events continued to boom, Wiggle assembled a dedicated in-house team of designers, researchers and testers to develop the Verenti range specifically for these type of events.”
Wiggle’s director of marketing Martin Talbot added: “To be recognised as retail innovators, and scooping this hotly-contested award over the likes of Waitrose, Tesco and Boots is a great honour for Wiggle, and demonstrates how we now have a place among the best retailers in the country.
“We had ambitious plans for Verenti, which have now been recognised and celebrated by our peers. The award and two nominations are a testament to our hardworking team.”