Be a CycleHero - Road Cycling UK

Expert road bike reviews and the latest road bike news, features and advice. Find rides & events, training articles and participate in our forums


Event News

Be a CycleHero


CycleHero, taking place this week, aims to encourage people onto their bikes to tackle climate change. From short beginner rides to longer off-road epics, there’s something for everyone who wishes to take part. Organised rides can be found on the website.

Inspiration for this project has come from a 60-second commercial that is currently airing in cinemas across the UK. The film tells the story of a cycling pied piper, who gathers cyclists as she makes her way from a polluted and gridlocked city into the open spaces of the countryside. The CycleHero film can also be viewed at

CycleHero Week organiser, Adrian Dent, said: “It’s easy for anybody to become a Cycle Hero – if more people left their car in the garage and grabbed a bike from the shed, we’d be well on our way to tackling climate change.”

CTC, the UK’s national cyclists’ organisation, believes that cycling is a realistic way of helping to tackle climate change. More than 4 million people currently use their cars to drive less than 3 miles to work – the same commute undertaken by bicycle would take an average person 20 minutes and the amount of CO2 a couple would save over the course of a year is equivalent to the weight of a small car.

Visitors to also have the chance to enter a competition to win a £1500 Specialized mountain bike.


Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.