Bespoke Cycling, purveyors of high-end brands like Parlee and Pinarello, have just opened a new shop in Farringdon.
The new 4000 sq ft shop on Farringdon Road will provide an improved showroom to showcase their brands, which include Parlee, Pinarello, Trek, Eriksen and Firefly, along with a dedicated Assos clothing room.
The extra space grants Bespoke Cycling the opportunity to present major cycling and sporting events on a 10ft projector. In addition to an enhanced fitting area with the state-of-the-art Retul 3D motion capture facility there’s a dedicated 2XU concept store for triathletes.
Owner Barry Scott said: “We feel we are lucky enough to work with some of the very best brands in the world. But at the heart of our business the level of service we offer is our key selling point.
“It’s always been our ambition to open a place on this scale. That includes an excellent service centre, our bike fitting studio (with Retul 3D motion capture) and our treatment room.”
You can find Bespoke Cycling at the following address:
River House
143-145 Farringdon Rd
London
EC1R 3AB
