With the news that bicycle manufacturer Kiron has signed a three-year partnership deal with one of Britain’s longest-running sportives, the Dragon Ride Wales will from 2010 become the Kiron Dragon Ride.

One of the most beautiful and most rewarding of UK rides,  The event, which held its 6th edition in 2009, inspired the designers at Kiron when they began work on a sportive-specific range of cycles.

“We decided to approach the Dragon Ride because we have all ridden and loved the event over the past few years,” says Paul Bolwell of Kiron Bikes, ” The route takes in some truly beautiful countryside and offers two very challenging routes.” The Kiron Rhigos is named after one of the mountain climbs.

The Kiron Dragon Ride 2010 will challenge over 3000 riders with the wild grandeur of the Brecon Beacons and the fearsome climbs of the Bwlch and the Rhigos while adding in a few new and exciting twists and turns to its much loved route.  

Kiron Dragon Ride organiser Lou Lusardi said, “It’s fantastic that Kiron have chosen to name their top of the range carbon sportive bike after the signature Dragon Ride climb, the Rhigos; it’s immensely flattering and I can’t wait to see the bikes.”

2009 saw the most successful edition of the event to date with Cervelo Test Team professional Daniel Lloyd setting the fastest time of the day and Paralympic and World Champions Darren Kenny and Simon Richardson also mingling with the riders on the course.

You can find out more about the 2010 Kiron Dragon Ride at www.kirondragonride.com