Last week’s announcement that GoPro are in discussions with a number of professional cycling teams to provide on-bike camera footage from within the peloton is great news for both fans and the sport itself.
The pro cycling TV product is significantly behind other sports and presents a huge opportunity to really change the way fans engage with the sport. Andrew Hood of VeloNews wrote a great piece recently highlighting a number of ways TV coverage of cycling can be improved – and, following the trial of Shimano Sport Cam and Garmin Virb cameras with a limited number of teams during the 2014 season, this announcement from GoPro is an obvious move in this regard, with on-bike cameras likely to be a significant part of the 2015 campaign.
But, like everything in the world of pro cycling, change is not that straightforward and requires the co-operation of multiple stakeholder groups, each with their own agenda. Navigating the politics and often conflicting motivations of these groups is a complex game.
Here are four potential obstacles that GoPro will need to overcome to pull this off.