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Mark Cavendish (Omega Pharma-QuickStep) needs no second invitation to victory.
The British road race champion seized the day in emphatic style on stage four, crossing the line first in Llanberis and wracking up his eighth career victory in his home race.
The Manx Missile shot a hole through the hopes of his sprint rivals, among them Eliia Viviani (Cannondale Pro Cycling), the winner of stage one.
Photographer, Paul Hayes-Watkins, sent these magnificent images, both of the action on the road, and behind the scenes, which we bring you with his kind permission.