If it seems like everyone cycles at Factory Media, RCUK’s parent company, well, that’s because they do.
Here’s a man pedaling in a good cause – Alex Roty, digital content manager on our Mpora sites.
A proud Frenchman, Alex will be cycling from his adopted home in London to the capital of his native land to raise funds for Livestrong, the foundation to fight cancer set up by seven-time Tour de France winner, Lance Armstrong.
“I can’t go back as I’ve started my training and already booked my way back from Paris!” Alex joked.
He plans to complete the ride in three days at the end of August and has set up a website, Twitter and Facebook pages to document his experiences and “spread the love as far as possible”.
Alex is also harnessing the support of London’s large French community and will be featured in next month’s edition of ICI Londres.
He has set himself the target of raising $1,000 for Livestrong, believing UK supporters will get more for their money with donations in dollars.
“I consider it as an important cause to support and I am very determined and dedicated to reach my goal,” said Alex.
To back Alex and the Livestrong Foundation, visit riding2paris