PedalSure is offering a new cyclist insurance policy aimed at providing a comprehensive cover focused on you, the cyclist.

PedalSure.com covers you first and then your bike, offering what they believe to be comprehensive insurance addressing the major risks of cycling.

Close to 19,000 cyclists are injured in reported road accidents in the UK every year, with some 3,000 serious injuries and more than 100 deaths, making the case for comprehensive injury cover hard to contest.

However, research has shown 93 per cent of cyclists are not insured for all the items PedalSure provide coverage for, including a number of serious injuries and physio and dental costs.

Available in three levels of cover, PedalSure.com cyclist insurance starts at just £5.99 per month, with high levels of personal accident cover in each – ranging from £35,000 to £150,000.

PedalSure admit there will always be risks associated with cycling, but believe it should not be a barrier to people riding. PedalSure operates under the mantra you are more valuable than the bike – something perhaps forgotten when people only insure their bike against theft.

Alongside commuting and general riding, PedalSure cover charity events, amateur racing and sportives alongside offering up to 28 days overseas cover.

And you have the chance to enter a free prize draw to win a £3,000 Orbea Bike just for taking a quotation. To find out more visit www.pedalsure.com