After leaving the Queen Elizabeth Olympic Park, the sportive follows the same route as the RideLondon-Surrey 100 for the first 27 miles before a new two-mile stretch which links up with the last 17 miles through London to the grandstand finish on The Mall.

Created specifically for new and younger cyclists, with entries open to anybody aged 16 or older, the event hopes to encourage riders to enter their first mass participation cycling event and enjoy the traffic-free route in the capital.

“This is a fantastic event for new and young riders,” said Wiggins. “Forty-six miles is still a challenge but it’s also a great introduction to cycling on traffic-free roads and it’s a wonderful way to ride your first sportive.

“And nothing beats riding up The Mall and crossing the line in front of Buckingham Palace.”

Entry will be by public ballot, which is open now at www.prudentialridelondon.co.uk, and closes when 15,000 riders have registered – or on 28 April 2016. The ballot results will be announced before the end of May 2016, and entry is £39.