During the 2005 British National Track Cycling Championships in the Manchester Velodrome, Tesco is announcing its sponsorship of British Cycling’s 2006 ‘Go-Ride’ programme.
Launched just four weeks after Tesco Sport for Schools and Clubs, this sponsorship is part of Tesco’s ongoing commitment to help the UK’s children get fitter and healthier and has opened a door to another popular sport.
Tim Mason, Tesco Marketing Director said: “Most children don’t see their bicycles as a potential sport, just a way of getting to school, visiting friends or going down the local park. But cycling is also a fantastic form of exercise, good fun, kind to the environment, easy to do and can be a team sport. This partnership will support cycling clubs in communities and in schools and will build on the other Tesco sports schemes.”
‘Go-Ride’ clubs are designed to introduce under-18s to a range of cycling activities such as mountain biking, BMX and Track riding. The coaching sessions can be delivered as a curricular or extra-curricular activity.
The sessions encourage children to have fun on a bike, try mini versions of the sport, work on skills and learn how to handle a bike with confidence, all off-road. Coaches and trained teachers can adapt the session to make them easier or harder, so whether children are beginners or experts ‘Go-Ride’ promises to be fun, exciting and challenging for everyone involved.
The partnership will support the development of over a 100 community and school clubs all running regular cycling sessions delivered by qualified coaches.
• Tesco Sport