New and used bicycle marketplace bikesoup.co.uk has launched a dealer portal for independent retailers.

The portal went live on the December 1 and has already signed up more than 30 bike shops in the first two weeks, all of which have put their stock online. 

To celebrate the dealer portal launch bikesoup.co.uk is offering all dealers registering for the first time two months free advertising. Head to www.bikesoup.co.uk/dealer to sign-up. Bikesoup is also offering 50 per cent off all private ads until the end of January 2011.

Bikesoup founder Antony Auty said:  “The new dealer portal is a really exciting development which will provide the end user with an unprecedented selection of bikes to choose from. 

“We hope this will also empower independent bike dealers to sell more and ultimately keep the bike business booming.”