Shimano launches new eyewear – this is S70X

Shimano has launched a range of eyewear which will make their first debut at the 2009 Tour de France starting on 4 July. Sponsored riders Sandy Casar, Jérémy Roy, Kenny van Hummel and Fumiyuki Beppu will be the selected riders putting the latest eyewear through their paces.

There are two models, the S70X and the S50F. Using a fully integrated Metal Fit Design and Beta-titanium wires, the S70X features a bold design that will no doubt make them stand out in the crowded peloton.

Less bold but still stylish is the S50R

This isn’t Shimano’s first foray into eyewear of course. It produced the Zenith, and the new S50R is that models successor. Using a one-piece lens for excellent vision and sculptured arms.

Both models are designed using 3D Fit Technology which enables Shimano to create what it claims to be the perfect fit with comfortable adjustable large nose pads and temples.

More at www.shimano-eu.com and www.madison.co.uk