The secret to Andre Greipel's success...

Expert road bike reviews and the latest road bike news, features and advice. Find rides & events, training articles and participate in our forums



The secret to Andre Greipel’s success…

The Tour de France is cycling’s biggest shop window.

Bike brands often launch their latest products at the Tour de France; products which, in line with UCI regulations, have to be available to the public within a year. Futile breakaways give riders a chance to give their sponsors television airtime, while stage winners cross the line arms aloft not only to celebrate victory, but to proudly display their branded jerseys.

Greipel’s secret weapon… Deda’s huge 35mm Trentacinque handlebars

It’s little surprise, then, that bike and component manufacturers are eager to shout from the rooftops when a rider wins using a piece of their kit, and press releases regularly land in the RoadCyclingUK inbox saying as much – but Deda Elementi’s effort attempts to steal a little too much of the credit.

“The German sprinter won a perfect race thanks to the unique features of Trentacinque [handlebars and stem] by Deda Elementi,” reads the press release.

It’s the handlebars wot won it!

Nothing to do with a pair of tree trunk legs that wouldn’t be out of place in an Olympic weightlifting competition, then?


Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.