Boardman Bikes will be available outside the UK for the first time after signing an exclusive deal with online retailer Wiggle.
The 2011 Boardman range was unveiled in March, with 22 bikes across road, cyclo-cross, hybrid and mountain.
The road range, available in the UK through Halfords, covers the Performance Series – starting at £649.99 and topping out at £1799.99 – and Elite Series, which includes the AiR 9.4 (£3299.99), featuring Boardman’s super-aero tubeset.
And now customers outside the UK – but excluding the Republic of Ireland, South Korea and Singapore – are able to pre-order through Wiggle for dispatch in July.
“World-class bikes available across the globe – that has always been a huge part of our ambition – and now with Wiggle we are able to achieve this,” said 1992 Olympic individual pursuit gold medallist and three-time Tour de France stage winner Chris Boardman.
“Our bikes, developed through continuous research and development, and coupled with our exacting design principles, will now be available to every kind of rider – offering a great ride experience wherever they live.”
Wiggle CEO Humphrey Cobbold added: “Over the last three years we have built strong relationships with customers across the globe and we are delighted to be able to offer them the award-winning Boardman bikes.
“In keeping with the Boardman team’s fastidious attention to detail, every single bike will be assembled, checked and test ridden by our Cytech qualified mechanics before being carefully shipped direct to customers.”
