Bontrager has released a brand new range of footwear. And from our initial inspection of the samples that have just arrived, they look to have everything needed to threaten some of the more established names.

With these shoes, Bontrager is really hoping to steal customers away from other shoe brands and, judging by the lengths the company has gone to, it might just manage it. Fundamental to its entire range of shoes is what it is calling inForm.

inForm is based around what Bonty describes as “four crucial aspects of shoe design: the construction, cut, cup, and customisation.” Perhaps the most appealing, and unique aspect of the shoes is revealed when you look inside – they’ve been designed to accommodate Orthotic insoles, and each model features a custom sole designed for Bontrager by eSole.

Different soles are available and have been developed by eSole from scanning over 20,000 feet – how long that must have taken them we’ve no idea. But the upshot of all this scanning is a wide range of soles to fit many different shaped feet.

Around these soles Bontrager has developed three different carbon outsoles across the range, to suit different riding requirements. At the top the Gold Series Carbon is the lightest and stiffest, and is hand-moulded from uni-directional carbon, down to the entry-level Bronze Series Carbon which utilises lightweight nylon and a bit of carbon for a stiff, but more affordable, shoe.

Other features to boost comfort and ensure a good fit include external heel cups, with several layers of cushion between you and the cup, and a ‘derby’ cut – where the pattern of the tongue extends right down to the shoe to offer a better fit, and more adjustability, around the toes.

Prices start from £80 (for the Race Road shoes pictured) up to the £149.99 RXL version.

See the full range at www.bontrager.com