In the early 80s, Keith Bontrager started to reverse engineer bikes and bike parts to figure out how to make better, more durable versions and coming up with his famous saying ‘strong, light, cheap. Pick two’. 

Fast forward two decades and Bontrager are one of the most respected brands in the business, far from just a subsidiary of Trek. They have an extensive range of world class apparel and equipment, and it was all showcased at this week’s Trek World show.

From helmets to clothing to wheels to lights, Bontrager do it all, so here’s a look at some of the best picks from their 2016 range.