Campagnolo have launched a fourth-tier groupset aimed squarely at taking on Shimano Ultegra. Campagnolo Potenza borrows a host of features from the Italian firm’s upscale Super Record, Record and Chorus groupsets, but drops the price to less than £1,000, and also sees the introduction of a climb-friendly 11-32t cassette.
Campagnolo’s focus has traditionally been at the high end. It’s a company with its roots firmly in the pro peloton, from Italian greats Gino Bartali and Fausto Coppi in the 1940s and 1950s, through Eddy Merckx’s reign in the 1960s and 1970s, Bernard Hinault Laurent Fignon, Greg LeMond and Stephen Roche in the 1980s, Miguel Indurain and Marco Pantani in the 1990s, and Astana’s Vincenzo Nibali up to the current day.
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However, Campagnolo’s influence has waned over the past two decades as Shimano has tightened its grip on the market, while SRAM returned to the road world in 2006. Now, Campag see Potenza as a chance “to fight directly with Ultegra,” according to Campagnolo’s global marketing and communication director Lorenzo Taxis. It’s the company’s hope that, with Potenza, you’ll see a Campagnolo groupset more widely specced on mid-to-high end complete bikes – an area where Shimano is utterly dominant.