The clever chaps at Fabric have widened their offering for 2017, diversified their portfolio and spread their net to encompass more product categories such as lights and pumps alongside a broadened range of tools, saddles and handlebar grips.
At Hauser and Wirth, a suitably stylish venue, close to the Frome, Somerset, base of Fabric and its sister brand Charge, head honcho Nick Larsen introduced the new products with a bold pledge that Fabric’s offerings would be superior to those of their rivals.
“If we don’t create a product that’s better than every competitor, we don’t go to market,” he said.
Fabric’s first women’s saddle, its first Tri saddle, and an elegantly modern update on the wooden handled frame pumps of yore are among the highlights of a new collection.
Despite the model year 2017 tag, Fabric is likely to beat most of its competitors to market with items for the industry’s new season. Everything except the new ‘inflation’ range will be available in August (the pumps will follow in October).