The British brand has swiftly built a reputation for thoughtfully-designed metal machines: aluminium, steel (including stainless on upscale models), and titanium.
We headed to Genesis’ Milton Keynes HQ to cast an eye across the new range in its entirety, and picked out what we believe to be the most interesting new machines from a brand that had made well-considered bikes for UK cyclists a stock-in-trade.
A significantly expanded Equilibrium range now includes four disc-equipped bikes, while a parallel series with conventional rim brakes includes, for the first time, two with Campagnolo components: the drivetrains of the aluminium Athena and Veloce groups, considered by Genesis an excellent match for the frame’s classic looks.
The race-ready Volare range now has five bikes, with the flagship Reynolds 953 chassis used by Roger Hammond’s Madison Genesis team now offered as a frameset only. A second frameset, also with capacity for electronic or mechanical transmissions, is offered in Reynolds 853.
Elsewhere, the Croix de Fer is no longer a stand alone bike, but part of a wider range that includes an all-rounder with a Reynolds 725 frame, carbon-bladed fork, and Shimano hydraulic disc brake. The Day One urban range has four models for 2015, topped with a machine equipped with a Shimano Alfine Di2 electronic gear hub and a hybrid cable-operated hydraulic disc brake.
We’ll make a detailed inspection of what we consider to be the most interesting bikes for the new season in a two-part article, starting with the Equilibrium.